Market analytics
PA's market analytics services cover market and evaluation research, data services and statistical analysis
PA Consulting Group's Market Analytics team applies state-of-the-art methodologies, analytic techniques and technologies to meet the information needs of public- and private-sector clients. Our group of social scientists, survey research professionals, database specialists and statisticians provide a full range of research services.
We work with clients to clarify their research objectives, develop and execute a research plan, then analyze, interpret and manage the data to help them make effective business decisions. Our projects include collecting, organizing and analyzing large quantities of varied data from multiple sources to support market research, policy decision-making, litigation, program evaluation and customer satisfaction.
The Market Analytics team delivers insights and analysis to clients in four inter-related areas:
| Market research |
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Research design, questionnaire development, sample design, data collection and use of supplemental data. >more |
| Evaluation research |
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Process and impact evaluation, market assessment and tracking, policy planning support, benchmarking, design and implementation of measurement and verification systems and support for global climate change mitigation activities. >more |
| Data services |
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Database design, Web site development, data mining, database assessment and integration, database supplementation and data processing. >more |
| Statistical analysis |
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Multivariate models, market segmentation, cost-effectiveness models, conjoint and discrete-choice models, structural equation models, time-series forecasting, distribution fitting, population estimation, log linear models and survival analysis. >more |
PA's results-focused approach is founded on our unique commitment to excellence, value and independence. Our staff has a strong record of delivering high-quality, actionable research results to industry and government. We have particular expertise in:
- Energy
- Transportation
- Telecommunications
- Water
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- Environment
- Natural resource-based recreation
- Education
- Health and social services
- Litigation support for law firms
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